The sound of Action Audio has been informed by four design principles
Watching sports is a valuable social activity. Action Audio is designed so that everyone can watch together.
Existing Sound Languages
Where possible, we've adopted similar sound cues to those used to blind sports to remain consistent and familiar with the global blind sports community.
Accentuated Tension Points
Sport is all about pushing the limits. Our solution emphasises dramatic moments to signal when a breakthrough is approaching.
Selective Auditory Attention
We filter out sounds around us in order to focus on other things. We designed Action Audio to be ‘filterable’ so as not to unnecessarily distract.
Experience Action Audio for Tennis
In this clip, you can listen to a sample of Action Audio configured for the game of tennis. It features players Ash Barty and Danielle Collins in the second set of the Australian Open 2022 women's singles final.
Imagine you are standing behind Barty and Collins is serving towards you from the far end of the court. Note that the sound design for Action Audio differs between sporting codes.
Get in touch
If you'd like to explore how Action Audio could be implemented into your sports broadcast, or if you'd like to participate in testing and development, we'd love to here from you.
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